As a design consultant for the brand, I conducted trend research and developed concepts for the season A/W 22 prime men's wear collection. Additionally, I worked as a print and graphic designer, responsible for creating visual elements for the collection. I also was entrusted with the task of presenting a cohesive and comprehensive look for the entire range. Furthermore, I actively contributed by providing ideas and insights on trends and visuals that could enhance the overall appeal of the collection.
This project pushed me beyond my comfort zone from creating print collections to exploring the realms of story and concept development for the brand. I also learned the art of curating a captivating brand presentation, recognising the importance of staying current with trends to elevate the collection's appeal. Moreover, collaborating with a diverse team, unveiled the importance of effective communication and coordination proved vital in achieving a cohesive outcome.
